In an Aesop’s fable, the frog tried to cattle than large, finally burst belly. This parable warnings to tabulation industry has practical significance. Manufacturers took it for granted that the market can grow indefinitely, but if the supply is far greater than the demand. It is a good product can only be lousy in the hand, in addition to the destruction of backlog of inventory, have no choice for replica Patek Philippe.
In the brand strategy, driven by speculative push new paraphernalia, which inevitably leads to product development in the direction of more delicate and complicated. May be technology, design, may also have a bit of both, causing the price has risen in a spiral. Consumers who wear replica Vacheron Constantin see the price soaring. It will be only lucky start at an early date to be wise. However, quality and price out of line, when the illusion is broken.
Ignored by high profits cover the eyes, some tabulation brand products, blindly cater to the market demand, to wake up everything is too late. The watchmaker sell soul to the devil? Compared to, of course, wearing a inch, and micro lens, operators are more likely to heart in wishful thinking. The other end of the industrial chain, retailers and restorer are devoured by spreading of independent stores. When the winds in winter to eventually. They began to feel cold, the only option at this time are clearing inventory, at a discount and sometimes as high as 80%.
The IWC universal expression Vinci automatic watch 36 (IW458307)
Cartier Panthere DE Cartier cheetah wrist watch, medium, fine steel
Kerry’s club to celebrities series men’s wrist watch (10338).
Luxury concept based on less solid, but the fundamental reason of whether this is questioned? “Within easy reach of luxury” corresponding to the middle class, “intermediate” luxury fashion gurus, corresponding “unreachable luxury” corresponding to a rich family, obviously have not listened to eliminate the difference between calls.
In this case, no matter what belong to categories, brands must bear in mind that you have a signature, and closely connected with signature, to defend the reputation. The brand is far more important than products can provide function any more. In fact, the value of the product depends on the quality of the intangible quantifiable characteristics) (more than nature, history, culture connotation, the external perception, as well as the product’s ability to evoke emotion. On these, the person in charge of marketing and communications to understand but again.
Now under the background of these features is no longer enough to adequately measure of luxury. Society should not overlook the importance of reference groups, because individual purchasing behavior is often influenced by common wishes. Similarly, the product must give the personal experience, attract the senses, and communicate personality. In addition to the part determines the quality of price, eager to show off, compared to product value more from personal needs. Experience more than have, design services, an example of apple and samsung is to comply with this trend.Product family rendez-vous Moon Medium dating series phases of the Moon watches Medium model (Q3578420)
Montblanc date time traveler series automatic wrist watch (116059).
Girard-perregaux Laureato series of 34 mm watch d11a231 (80189-11 a)
The primary measures
As evidence, Geneva international senior clock salon in January (SIHH) on a trend that is pushed “within easy reach of luxury” category product development. For example:
, almost all series contains pure steel, introduction to product price is in line with the brand positioning. The IWC IWC watches under 15000 Swiss francs, Cartier lowest price 3200 Swiss francs, celebrities published watches under 1000 Swiss francs.
Product family and montblanc, introduction to continue to cut product pricing, the former is 4900 to 8100 Swiss francs (according to different series), the latter for 3000 francs.
Excellence, as a corollary, complex function wrist watch production is very limited, in some cases, to launch in the singular.
, in addition to girard-perregaux Laureato 34 mm watch series, each model has also sharply reduce the number of variations.
Recall the customer by reducing prices can only go so far. No matter which belongs to the category, product quality is not compromised. In a sense, the lower price means that the popularization of luxury goods, with the characteristics of the content with rare for expensive luxury goods contradict each other. Young consumers, meanwhile, hopes to since the price rationality, brand and brand will be more willing to hide himself in the mystery. Don’t forget that they are “hyperlink generation” (attention easily, no patience, willing to accept new things), the price is high or low, they didn’t need their parents cherished wrist watch. At the end of the day, Swiss watch pricing should be attributed to a much broader problem, this problem is closely related to the concept of luxury goods.